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Introduction:

In recent years, the sports betting industry in Brazil has experienced significant 👏 growth, with more and more people participating in online betting. However, the industry still lags behind other countries in terms 👏 of technology, user experience, and marketing strategies. Our client, a well-known sports betting platform, wanted to change that. They partnered 👏 with us to create a tailored marketing strategy that would help them stand out in a crowded market, increase brand 👏 recognition, and ultimately drive sales.

Background:

Our client had been in the sports betting industry for over a decade, offering a wide 👏 range of betting options for various sports and leagues. However, they were struggling to compete with newer, more innovative platforms 👏 that were rapidly gaining popularity among Brazilian bettors. They realized that they needed a comprehensive marketing strategy that would set 👏 them apart from their competitors and attract new customers. That's where we came in.