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Australia's biggest sports wagering company, Sportsbet, breached industry standards when it implied successful gambling would lead to sexual success and make men more attractive, a regulator has ruled.

1.12. 2. Subject to the provisions of this clause, Sportsbet reserves the right to limit the total winnings payable to any individual customer on any bet type on a single event/selection or on multiple bets which include at least one of the same selection to $1 million (Maximum Win Limit).