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The company's leadership consists of CEO Tyler Cardon and president Gaston Mooney. It is based in Irving, Texas, where it has studios and offices, as well as in Washington, D.C. TheBlaze was a pay television network founded by Glenn Beck.

Blaze Pizza was founded in Pasadena, California, by Rick and Elise Wetzel in 2011. The chain's first location was opened in Irvine, California, in August 2012, which was followed two months later by the opening of their second, and flagship, location in October 2012 in Pasadena.