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Since its inception, Pinnacle has become a medium-sized, fully licensed, online sportsbook.

Pinnacle Sports rebranded to Pinnacle on June 1, 2016[1] 7️⃣ after acquiring the pinnacle.com domain name.[2]

Presently, the company has customers in over 100 countries and is available in 19 (including 7️⃣ international English) different languages.

While most of the company information, including number of employees and gross revenues are kept private, Michael 7️⃣ Konik, author of The Smart Money, believes "it would not be out of line to guess that their [Pinnacle Sports] 7️⃣ annual handle is in the billions of dollars."[3]

Pinnacle headquarters are located on the island of Curaçao of the Kingdom of 7️⃣ the Netherlands, and the group is fully licensed and regulated by the Government of the Netherlands Antilles (license number: 8048/JAZ2013-013),[4] 7️⃣ which also functions as the regulating body for the gaming industry.