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SportyBet is a brand of Sporty Group, a global sports entertainment, and technology company, and it is a pan-African market leader with licensed operations throughout Africa including Nigeria, Ghana, Kenya, Zambia, Tanzania, and Uganda.

SportyBet Ltd has gone to court accusing the Kenya Revenue Authority (KRA) of hurting its operations by freezing its accounts in six banks and Safaricom pay bill numbers over claims of unpaid tax amounting to Sh5 billion.