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bwin sponsored football giant Real Madrid from 2007 to 2013 and they were also a premium partner of FC Bayern Munich. In October 2010, bwin announced a sponsorship for the upcoming three football seasons in which they would be the title sponsor of the Portuguese League Cup (renamed the "bwin Cup").

BetWinner is a modern gambling platform that is owned and managed by the company Marikit Holdings Limited. They were established at the beginning of 2024. BetWinner is of Russian origin but its head office is located in Cyprus.